Olipop Campaign
The campaign for Olipop Soda centers around the concept of creating a healthier alternative to traditional soda. The focus is on emphasizing the unique aspects of Olipop, using natural ingredients, being low in sugar, and incorporating prebiotics for digestive health.
Through various marketing strategies, the campaign seeks to redefine soda consumption, portraying Olipop as a vibrant, health-conscious choice. Visuals will highlight the refreshing nature of the product, while messaging will communicate its benefits without compromising on flavor.
Engagement through social media platforms will encourage consumers to share their experiences, further emphasizing the community-centered approach of the brand. Overall, the aim is to position Olipop as not just a beverage, but a positive lifestyle choice that aligns with modern health trends.
Warby Parker Campaign
Warby Parker is known for reinventing the eyewear industry with stylish, affordable glasses and a direct-to-consumer model. But beyond fashion and convenience, the brand is driven by a bigger purpose, giving back. This project focuses on their "Buy a Pair, Give a Pair" program, which donates a pair of glasses to someone in need for every pair sold. I wanted to highlight how Warby Parker blends social impact with great design, proving that looking good and doing good can go hand in hand. Through engaging visuals and storytelling, this piece showcases the real-world impact of their mission.
This integrated marketing campaign (IMC) was developed to position Oliver Winery as a go-to destination for college students, particularly those newly turned 21, looking for a fun and approachable wine experience. The campaign leverages storytelling, sensory-driven messaging, and strategic media placements to increase brand awareness and engagement among young adults in Bloomington, Indiana.
Through in-depth research, including a site visit, the campaign identifies key challenges and opportunities for Oliver Winery. While the winery is well-known for its high-quality, locally sourced wines, its location outside Bloomington poses a barrier to college students. To overcome this, the campaign emphasizes the emotional connection between taste, scent, and memory—positioning Oliver’s sweet, approachable wines as a way to bring comfort and nostalgia, making it an inviting escape from academic stress.
Oliver Winery Campaign
